AB/Multivariate Testing

flip3 · Post by **flip3** » Mon Jul 20, 2009 3:29 pm

Hello,

My second question: Is it possible to create A/B or Multivariate Test Email Campaigns to find the best performing email? In the backend I found:

Mailings > Send mailing > Send test mails to the test recipients

However, I'm not sure if this is the right option. Every time I clicked this link, a message appeared that cero recipients are select.

I'm just interested if i can test two different subject line versions or two or even more versions of the newsletter?

Thanks once more,

Philip

denmic · Post by **denmic** » Thu Jul 23, 2009 4:52 pm

Check the manual concerning targeting. You can categorize your subscribers (e.g. by gender, location, age,...) and send different newsletter content for each target group,for example.