Question regarding net clicks
Posted: Mon Apr 06, 2009 3:40 pm
Hi there,
We have sent a mailing out and have tried to observe the click statistics. For this particular mailing it was reporting a total of 40 opened emails, yet the number of net clicks is 61.
Could someone please explain as the documentation states:
Many thanks
We have sent a mailing out and have tried to observe the click statistics. For this particular mailing it was reporting a total of 40 opened emails, yet the number of net clicks is 61.
Could someone please explain as the documentation states:
If repeat clicks are not counted, why is it higher than the opened email count?You are immediately shown an overview with gross and net click rates for all trackable links embedded in your mailing. This number includes all repeat clicks caused by the recipient clicking on a particular link more than once. The net click rate is shown in brackets. It counts how many recipients clicked in the trackable link. Repeat clicks by the same recipient do not count here.
Many thanks
