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AB/Multivariate Testing

Posted: Mon Jul 20, 2009 3:29 pm
by flip3
Hello,

My second question: Is it possible to create A/B or Multivariate Test Email Campaigns to find the best performing email? In the backend I found:

Mailings > Send mailing > Send test mails to the test recipients

However, I'm not sure if this is the right option. Every time I clicked this link, a message appeared that cero recipients are select.

I'm just interested if i can test two different subject line versions or two or even more versions of the newsletter?

Thanks once more,

Philip

Posted: Thu Jul 23, 2009 4:52 pm
by denmic
Check the manual concerning targeting. You can categorize your subscribers (e.g. by gender, location, age,...) and send different newsletter content for each target group,for example.