How open rates are measured
Posted: Thu Mar 28, 2013 2:56 pm
First and foremost congratulations on releasing Open EMM 2013, it has an extensive list of improvements over the 2012 version and things like the column ordering on the recipient list is fantastic.
My question is regarding something I noticed when looking at Opening Rates. It seems that if a recipient has a client like Thunderbird blocking images and content, Open EMM does not recognize this as an "open". If the user selects "display remote content from email@domain.com" then Openemm counts this as an "open". I noticed how ever that if the user reads the text of the mail and clicks on one of the links, the link is active, it is measured and recorded on Openemm redirect server, but it still has not registered as "open". So I can see how a lot of emails might be read, clicked on, but not counted as opened.
Can you think of a script, trick, or hack that would tell open emm:
If user clicks on any link
set status as "open"
Regards,
Mario
My question is regarding something I noticed when looking at Opening Rates. It seems that if a recipient has a client like Thunderbird blocking images and content, Open EMM does not recognize this as an "open". If the user selects "display remote content from email@domain.com" then Openemm counts this as an "open". I noticed how ever that if the user reads the text of the mail and clicks on one of the links, the link is active, it is measured and recorded on Openemm redirect server, but it still has not registered as "open". So I can see how a lot of emails might be read, clicked on, but not counted as opened.
Can you think of a script, trick, or hack that would tell open emm:
If user clicks on any link
set status as "open"
Regards,
Mario